First with global customer loyalty programme (17/10/2007)

British Airways World Cargo has announced the launch of its new customer loyalty programme, LIFT. The first global programme of its kind, LIFT will recognise and reward a significant proportion of the carrier's valued customers.

The scheme allows members to earn points with every consignment booked, which can be redeemed for British Airways passenger flights to anywhere on the airline's extensive global network, and also Marriott Hotel vouchers.

Simon Brewster, business improvement manager, said: "As a global first for the air cargo industry, LIFT will help us to build and maintain successful long term partnerships with these customers.

"We have recognised our larger multinational customers for some time now, through our highly successful one+one partner programme. LIFT has been developed to recognise and reward the loyalty of customers that sit outside one+one. In the process of developing the programme, we have been in contact with a number of our customers, and have spent the last year working closely with them to design LIFT with their specific needs in mind."

LIFT members can check their points score and claim rewards at a specially designed online portal (baworldcargo.com/lift). Forwarders are free to use the rewards or transfer them to their own customers.